Social media is used by just about everyone nowadays your mom, your aunt, your nan, some people even have pages for their pets! But did you know that you can use social media to help your business get ahead of the rest? If you didn’t, I can only assume that you’ve been living under a rock, or in outer space, or maybe even in a pineapple under the sea. Whatever your reasons, we’re going to clue you up on it right now. Here’s 7 solid reasons your business needs a social media campaign:
1. You Can Offer Better Customer Service
If any of your customers need sales support or have any questions related to your service, social media offers the perfect platform for them to get their query to you quickly and easily. Twitter is often the first port of call for people looking to take something up with customer service. Leaving questions unanswered makes a business look unprofessional, so it’s crucial that you regularly monitor all of your channels.
2. You Will Be Able to Build Your Brand
Social media makes it so simple to build brand awareness and your brand identity. You’ll easily be able to establish the personality of your brand with your friends/followers and connect with your customers. This will set you apart from competitors! This digital marketing agency in Melbourne can help you with this.
3. You Can Effectively Manage Your Reputation
Managing your reputation via social media as fast and effective one of the best ways to take this very important step in fact. Comments and complaints can be dealt with swiftly, and you can diffuse negativity and resolve any issues that a customer might have. Negative can quickly turn into positive in a very public way.
4. You’ll Build More Trust in Your Business/Brand
By seeing you are active on social media, a potential customer is much more likely to trust you and feel good about using you for their needs. You’ll fill your customers full of warm fuzzy trust, and show that you care deeply about them.
5. You’ll Be Able to See What Your Customers Really Think
Social media allows you to get a real insight into what your customers really think, allowing you to tweak your site/service in a way you see fit. You’ll easily be able to identify common problems and fix them using social media platforms.
6. You’ll Have a Great New Way to Promote Your Content
If you write great quality content, which we all know is essential for SEO, you can share this content on social media in order to attract new customers. You’ll increase the awareness of each blog title you write and also help build authority in your area of expertise. Win, win!
7. You Will Probably Notice More Website Traffic
A successful social media campaign will almost definitely drive more traffic to your website, helping you to make more sales and conversions. Hurray!