Pinterest is a social media powerhouse that can drive considerable traffic to your website. It’s not enough to just pin your products and blog posts though, you really need to harness the power of Pinterest and make it work for you. Pinterest has already seen substantial growth over the past year — reporting a growth of over 4000 percent. So, if you have your business on Pinterest, now is the time to get the most out of your profile.
Create Boards That Customers Didn’t Think Of
Think out of the box when you create your Pinterest boards. Sure, you could use “recipes”, but why not break it up even more for your followers by creating categories like:
- 10 Minute Recipes
- Frugal Recipes
- Poultry Recipes
The more creative you are with your boards and how you break up their content, the more likely people are to find them and follow them.
Follow Your Analytics
As a business, you will have analytics on your Pinterest profile page. You can see what pins are attracting the most attention, what is being pinned straight off your site, and how much engagement you’re getting for each pin. Use these analytics to your advantage. If you see certain pins performing better than others, use that or ideas on what to pin next.
You won’t get much of a following if you refuse to follow others. But, follow people in similar niches so that you can attract similar types of audiences. You can find even more ideas on who to follow by looking to see who your followers are following.
Post at the Right Time of the Day
For most, Pinterest pins get more action after 4:00pm and before 8:00pm. Try to save your pins until later, when more people are likely to be browsing Pinterest.
Add Contributors to Boards
Sometimes adding contributors to your boards can get them more involved with your brand. Pick your most active followers and invite them to add to some of your boards. You don’t have to have contributors on all boards, but by adding contributors, you can spread the word about your brand a little faster.
Maintain Your Boards and Pin Often
Don’t just create boards and pin one day. Pin often and keep your boards active. The more active you are, the more your pins and information show up in other pinners feeds.
Use Keywords and Hashtags
Optimize your pins by adding keywords to the description. Use keywords that users of Pinterest are more likely to search for. For example, if you’re selling makeup products, some keywords you might want to include are “makeup tips” or “SEO Strategy that works” — because Pinterest users may want tutorials on how to use makeup.
You can also use hashtags at the end of each description. But, be cautious about how many you put into a post — too many can look like you’re spamming the system.
Always Link to Your Site
Link back to your site as much as possible. Don’t link to another social media page, because the chances a user will click through that many links just to find your site is unlikely.