Utilizing online marketing techniques can be quite an expensive investment. But when done properly, it can spell an increase in profits. It has been forecasted that by the end of 2016, over 3 billion people worldwide will have an access to the net. This means businesses will be able to reach more customers both locally and internationally.
But with a lot of competition around, it will take more than just a simple web presence to become a success. By optimizing your online marketing techniques to be customer focused, you can establish a stronger brand.
Identify your Market
Whether you choose to use social media or do email marketing, it is important you fully understand who your target customers are. Creating a profile helps you build a marketing campaign that’s more strategic and focused.
For example, if you were selling pots and pans, it would be beneficial to identify who would be your top customers. The basic profile would start with home makers. But in order to have a more personal approach, you would need to add in more details.
- Demographics – What type of customers do you aim to reach? This will include elements like age, education, location and profession.
- Professional and Personal Attributes – You can make it more specific by identifying other factors such as whether they are decision makers or what sort of responsibilities do they have.
You can even use these strategies to promote your brand to a different market. One tobacco company did this a few decades ago. They started marketing their filtered cigarettes to men despite the already established popularity with women. They used factors that “real men” would consider as acceptable and repackaged their brand so it became a “manly” thing to smoke.
By doing comprehensive research and development on your intended market, you can sun campaigns that are cost effective.
When planning your campaign, consider the different ways that customers can get to you. What are the different channels that would be most efficient for you to use. If they were to look for what you’re selling, where would they possibly go?
If your target market is consumers, then social media may be your best option. However, if you were selling industrial or construction materials then perhaps forums or search engine sites will work better. Investing in irrelevant online strategies will just be a waste of budget.
Another factor to consider is what sort of information your customers need to get immediately. This will help you ensure that the content of your website is able to answer these appropriately. You can choose to invest in a content writing expert to get better results.
Promote Customer Loyalty
Focusing on your customers when you run marketing campaigns will help build a mutually beneficial relationship. They see that you have their best interest at heart and you continue to generate profit from their continued business.
By asking yourself the question “what do my customers need”, you create a brand that consumers can relate to. This can result in repeated business with your customers spreading word about you as well. There are different ways of online marketing techniques that promote customer focused strategies.
There are over 2 billion social media users all over the world. Recent surveys showed that there is a new user added on these networks every 12 seconds. The average user spends over an hour each day watching videos or posting on their accounts.
With these many potential customers available, it is no wonder that more than 90% of retail companies market their products on these networks. In fact over 20% of marketing budgets were spent on social media by almost 40% of these companies.
This is a great way to run a customer focused marketing campaign. When you go on social media, you have direct interaction with your targeted market. It becomes more personal and you are able to engage your customers and promote your brand.
There are almost 3 billion email users in the world and it is steadily growing higher. It’s been forecasted that by 2019, over a third of the entire world’s population will have at least one email account. These numbers are the main reasons a lot of companies are using email correspondences for both new and existing customers.
As a matter of fact, this customer focused marketing strategy is cost effective with an estimated 3800% ROI. That translates to $38 per $1 spent.
When you use this method, you are able to reach your customers at their convenience as 58% of emails are read on mobile devices. It is a win-win situation as you can get an increase in profit and your customers feel valued with this personal interaction.