Online Marketing is usually associated with Inbound Marketing or Content Marketing along with SEO services and Social Media outreaching. And yes, it’s true that online marketing greatly involves making useful and entertaining content along with Social Media interaction to reach out to customers but most of the time, content is greatly focused just on articles.
Although informative and engaging articles might be the very core of a Content Marketing Strategy, it is not however limited to such. And we have to admit that articles can get pretty boring no matter how well-written it is; that’s why articles are best coupled with graphics or more so, included with videos.
Videos or short audio-video presentations had already been used by many online marketers and here are some reasons why:
- Great Entertaining Value- people don’t need to read a lengthy article; they just have to watch the video and learn from it.
- Can convert a big idea into a matter of minutes- which is more convenient for some audiences especially that
- Highly-shareable- videos can be embedded on some social pages thus interested viewers don’t need to open another webpage just to see it.
Plus, according to a study by Forrester, websites with a good video marketing strategy can increase their likelihood of being ranked on the first page of Google results by as much as 53 times. With better rankings, the probability of your leads and sales get better along with it.
So how do you start off with a video marketing strategy? Aside from brainstorming and creating a good video concept which is always a given in a content marketing strategy, you should also incorporate a basic technique of SEO- and that is by using the right keywords.
Of course, you can’t embed keywords on the video itself, so you have to input them on the video title tags, tag fields and in the summary of the video. Make sure you choose the right keywords just like how you choose one for an article.
And of course, don’t forget to make your video shareable! Social sites like Facebook and Twitter can embed videos from a link thus sharing it with your network and a whole lot of other people.
If you find it difficult to start a video concept for the first time, you can actually “recycle” ideas from your previous content and convert them into an audio-visual one. Your audience will surely find it useful and more engaging.