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The Importance Of Using Keywords

adwords keywordsThis is probably the most valuable lesson anyone going online can learn. The importance of using keywords can not be overstated. When online readers want to know where to find an item or they want particular information, they will type words or phrases into their browser’s search box.

These words or phrases are called “Keywords.” Once they are entered into the search box, the search engines find a selection of desired information immediately.

Keyword research is what you do to find out which words, or phrases are being typed into the search box. We have found that Google has provide a great free tool to help your find the most sought after keywords. It’s called “Keyword External.”

Conduct Keyword Searches For

Domain name: No matter what your site is about, always do a keyword search for terms that are related to the business. Having a keyword search term in your domain name helps you to stay at the top of the search engines like Google. This occurs because Google tries to keep what people are looking for at on the front page of the search term.

Here’s a look at a keyworded domain name: “Sock Monkey.”

google search keywords

Site Title and Description: Use keywords in your site titles and in the description of the site. In the examples below you can see how the site has use keywords in the site title, description and for the domain name.

keyword description

Taglines: Use keywords in your taglines or subtitle. In the example below we used the keywords CSA farm and local harvest in the tagline.

farm-box-ashley-acres-farm-local-harvest-csa-idaho

Blog Post Titles: As much as possible, use the keyword search terms in your blog title. This tells your readers and the search engines what your blog post is about.

Blog Body: In the content of your blog, you want to use terms that readers seek. If you use highly sought keywords in your title and copy, it will help your site move up in the search engines and make it easier for readers to find you.

Disperse your keywords and related keywords through out the post.

Once you get the hang of it, it becomes naturally easy to write using your keywords. Let’s take a look at the keywords for a post on “Blog Disclaimers” and then a look at how they are used in a post.

Google Keyword Tool

blog disclaimers keywords

i-said-blog-disclaimer

Like I said, we always look for keywords first and then use them in our blog posts. Finding your keywords makes it easy to think with them as you are writing the post. The result is a post that is natural for your readers and for he search engines. It is good SEO.

Now you have the most valuable lesson anyone going on line can learn.

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