HTML Title Tag is one of the most important single factors in terms of onsite optimization to run a successful Search Engine Optimization (SEO) campaign. The tile tag will help the users to understand the content of a particular page, obviously the quality content should be in the web site to ensure that user stays in the web site.
How the Title Tag will be used in SEO: First of all, these tags will be on top of the browser when the user will access the web page. With the help of this title user will understand the page and the content of the page very easily. This will work as navigator as well for the web site users. Secondly Search Engines will look for the title tag to understand a particular content of the page. When the user will search for anything, engine will get the title tag and it will be displayed on the Search Engine Result Page (SERP). External websites, where your site can have the back links, can show the title tag of the web site. This simple HTML tag can make enormous positive differences in your optimization campaign.
Facts needs to be considered to deal with the Title Tag: Usually all the search engines will consider the first 65-75 characters of the title tag and these first characters will be displayed on the search engine result page (SERP). It is recommended that the developer should use the most important keywords in the title tag along with the brand name to work on the branding and to get indexed by the search engine.
The primary and secondary keyword should be used in the title tag and then all the other important keywords should be used close to the tag, on top of the article. It will help the crawlers to index the page content easily against specific phrase.
Best practice for SEO always recommend that web developer should concentrate on the user not on the search engines. Any kind of web site has to be designed and developed in such a way that the content of the site is readable and user emotion has been taken into the consideration. Best practice for using the title tag is use the relevant primary or secondary key words along with the brand name in the title tag to get the best output from the optimization campaign.
Using Meta Tags Meta Description and URL structure
MetaTags: Different types of Meta Tags can be used to assists the search engine’s robots to provide the particular information about the content of an individual page.
“INDEX / NOINDEX” tag in the web content will tell the crawlers whether this content should be indexed or not. By default, The engine will try to index every content of the site therefore it will be recommended to use NOINDEX tag only if the developer don’t want to index any specific content.
“FOLLOW / NOFOLLOW” is the Meta tag which will tell the robots about the links of the page which should be followed or not. This covers both of the discovery and ranking purpose of the search engine. “NOARCHIVE” will restrict the engines from saving a cache copy of the page. Apart from these Meta tags, NOSNIPPET, NOODP, NOYDIR can be used in the web site as well.
MetaDescription: Using Meta Description in the web pages is very important now a day because of the intelligent search engine algorithm. This kind of description will provide the summery of the page content for the search engines. If there is no meta description then the engine’s robots will create the “search snippets” (summery of the page content) by it self. Meta description should be within 160 characters, but if it is more then that still it might be indexed by the search engines.
Meta Keywords: The Meta keyword tags of HTML used to be the base of search engine’s indexing algorithm. Even few years ago whenever an user has looked for a particular key words, search engines did index the content of the site based on the meta key words of the page. Search Engines are updating their searching algorithm and there is no or very limited value on using Meta key words.
Best practice for URL construction: Keyword rich URL can be a big step for search engine optimization. The URL should be short and it should be easy to copy and paste. Developer should use the pre decided short keywords in the URL to help the users as well as the search engines to navigate the content of the site. Instead of using the dynamic URL, the best practice is to use the static URL which can be easy for the user to remember as well. Some of the web applications can not interprate all the separators like “_”, “space or %20”, “Plus or +” . Best practice is to use the hyphen “-“ as separator in the URL to use the key words.