No company can effectively market themselves without having some sort of presence in the virtual world. Naturally, your business would need an impressive website and a well crafted internet marketing strategy. In effect, you need a web design company to create your website, a hosting company to host the website and cater to all the tasks associated with keeping the site live round the clock and an SEO company to cater to internet marketing.
Today, it is imperative that you hire a single company that can effectively deal with all our needs from web design, to hosting and SEO. To understand why it is absolutely necessary, you simply need to look at how SEO is interrelated with web design and how crucial a role hosting plays in your entire online strategy.
First, web design and SEO go hand in hand. The pages you would create, the landing webpage for your products and services, the links you would build by posting to different article and wiki directories and websites to get targeted traffic for effective SEO are all connected back to the basics of web design. You cannot have one company doing the coding and designing and another company trying to work on the links and SEO tactics without having knowledge of the code and layout of the website. Also, when two companies work independently on the same platform, the website and its SEO, it is almost impractical to expect sound coordination.
Second, getting a hosting company that can effectively take care of the space and proper modules whether its execution language, emails, landing pages or other individual needs that your website has, plus handle all traffic and other activities that SEO would bring along. If the hosting company is completely unaware of the design or SEO strategies, it is a bit unrealistic to expect it to be ready for unique developments that would happen on your website or associated activity.
Third, you would be paying for the actual design of the site to yet another company which can be quite expensive if you need regular updating of the website, of course paying separately for a hosting company will also cost you a considerable amount because you would have ongoing demands of changes that cater to the design and SEO and lastly, an SEO company will have troubles dealing with different parties to bring in real time changes to the marketing strategies and end up charging you more. Having one company taking care of your website design, hosting and SEO would substantially reduce your expenses, time-to-live and well as numerous small revisions and changes that are inevitable when designing a website. Doing it this way can also bring a horde of freebies and bonuses because of the large contract you are awarding.. because now its not just design, hosting or SEO,. its the whole kit-and-kaboodle.
Web design, hosting and SEO may have started out as distinct niches in the world of programming, IT and internet but today there are inseparable. If the services or your company needs are inseparable, then hiring different companies for each segment doesn’t make any sense at all.